FRESH CLEAN THREADS
Future-proofing comfort.
Brand refresh and renaming for an original innovator in the DTC high-quality fitted tee space focused on improving the basics.
Created at Interact Brands
Role: Designer
My most significant contributions were the initial conceptualization and creation of a robust iconography system for the brand.
Senior Designer: Sean Serafini
Creative Direction: Cyrus Blais
Wordmark Typography: Rob Clarke
Similar to our approach with the name change, we needed to refresh the logomark while retaining the spirit of the old script. We simplified & streamlined the letterforms before handing it to Rob Clarke for the final touches.