LEAN CUISINE
A frozen icon gets a glow-up.
A complete packaging and brand system overhaul for a freezer-aisle classic.
We reimagined the product portfolio with a new product tier naming system, improved communication hierarchy, greater brand presence, and enhanced appetite appeal.
Created at Interact Brands
Role: Designer
My most significant contributions to this project
were initial conceptualization, iteration, packaging architecture thinking, packaging development & extensions, iconography development, and art direction for a robust style guide.
Creative Direction: Fred Hart
Animation: Camille Avarella
